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At Distinctia we take an integral approach to site design
and development. Successful web sites are aesthetically pleasing to
visitors, comfortable to people with disabilities and favorable to the
search engines. We take pride in using strictly ethical marketing methods
to achieve top placement across the major search engines.
Let us show you how!
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ONLINE / INTERNET / E- MARKETING BASICS
Effective E-Marketing Ensures Maximal Long-Term Exposure
of
Your Website Across the Web
The simplest definition of Online marketing / e-Marketing / Internet
marketing is marketing that utilizes the Internet, which includes using
e-mail and the World Wide Web.
Implementing effective e-marketing strategies ensures
that a websites gains maximum long-term exposure across the Web.
Creating a website and publishing it on the Web, no matter how good a
website may be, does not guarantee your target audience will find it.
Websites are valuable marketing tools only if they are found. There are
millions of websites on the Web, and many among them have the same target
audience. To get visitors they must be marketed, or they will remain invisible.
The best results can be achieved by integrating offline
and online marketing strategies and techniques. Traditional marketing
is an important part in informing your target audience about your website.
Including your web site address on your flyers, letterheads, brochures,
business cards, print ads, signage and packaging, and other traditional
materials is the essential. Advertising, direct marketing and PR should
all be included in your overall marketing campaign. The financial benefits
would be obvious even if you website is just a brochure site, not visible
across the Web, and if your website also achieves long-term online exposure
the effects would be significantly multiplied.
Similar to offline marketing, e-marketing includes various strategies
and techniques, such as:
- search engine marketing,
- banner advertising,
- e-mail marketing,
- e-zine advertising,
- viral marketing,
- affiliate marketing,
- online press releases,
- newsgroup list postings,
- mailing list postings,
- online promotions, etc.
The effects of the above strategies and techniques
differ, but combining most of them gives the optimal long term results.
While banner ads direct effectiveness can be relatively low, their
branding effect must not be overlooked. E-mail marketing is one of the
most powerful online marketing tools available, but also the most abused
one. It must be used exclusively on an opt-in basis. It's also called
permission marketing, as people specifically give you permission to send
them e-mail messages. Viral marketing and a widely used form of viral
marketing affiliate marketing, could be quite successful, if based on
ethical methods used. The same applies to all other e-marketing techniques
mentioned above. Each can contribute significantly to achieving better
visibility across the Web. e-Marketing
Strategies That Work >>
Search Engine Marketing (SEM) plays a substantial role
in online website marketing. Numerous surveys have shown that search
engine marketing is the most effective among the e-marketing strategies.
Search Engines are tools people use to search the Internet for products,
services, or other information.
Nowadays, the significance of successfully marketing your product
or service almost equals the significance of its quality. Your product
or service might be remarkable, and your website or online store might
be state-of-the-art, but if it is not indexed by the major search engines,
or can't be found on search engines, your sales would be exactly the same
as if you had a store on an uninhabited island.
The most important objective of Internet marketing
is to get your website recognized by the Search Engines. Search
Engine Marketing >>
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