|
|
ONLINE MARKETING
> SEARCH ENGINE MARKETING >
SEARCH ENGINE OPTIMIZATION |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
|
|
|
BODY ELEMENT & BASIC HTML BODY TAGSThe purpose of the BODY element of a HTML document is to define the actual visible document's content. The BODY of a HTML document contains all the text and images that make up the page, together with all the HTML elements that provide the control/formatting of the page (unless the document uses a style sheet to control presentation). BODY element - Visible Copy - Body text is considered essential for search engine optimization /marketing and targeted traffic. Your copy has two important goals - to grab and retain the users attention, and to achieve higher search engine rankings. As your website must be recognized by the search engines to be visible to your target audience, incorporating keyword phrases logically throughout your Body Copy is essential. Incorporating Targeted Keyphrases in Your Visible Website Copy>> The most important HTML tags are tags that define headings, paragraphs and line brakes (W3schools HTML Tutorial). HEADINGS Heading tags are defined with the <H1> to <H6> tags, where <H1> is the largest and <H6> the smallest heading. Heading tags help in making the block of text more interesting to the user. They also have some weight with most search engines, if optimized for target phrases. Naturally, they must be relevant to the content on the page. Nowadays, Heading tags, especially H1, won't look aesthetically pleasing to the visitors. That's why it might be better to define Heading tags through style sheets. Accentuating your important text for users while optimizing it for search engines could be done directly in your HTML: <HEAD> <BODY> Using external Cascading Style Sheets (CSS), allows you to specify the size, color, etc. of your Heading Tags in styles.css: h1, h2, h3, h4, h5, h6, p, table, th, td, li, ol, ul, body
{ font-family: verdana, arial, helvetica, sans-serif} while keeping the actual HTML code short and simple. Note that HTML automatically adds an extra blank line before and after a Heading Tag. PARAGRAPHS & LINE BRAKES The P element (P tag) represents a paragraph. HTML automatically adds an extra blank line before and after a paragraph. The BR element forces a line break wherever you place it. It's used when you want to end a line, but don't want to start a new paragraph. The BR tag has no closing tag. The visual rendering of paragraphs depends on the user agents/browsers. Style sheets provide much better control over the paragraph formatting. Using external style sheets allows you to specify the size, color, etc. of your Paragraph tag in styles.css: P {font-size: 11px; color: #000000; background-color: transparent; font-weight: bold; text-align: center; font-style: italic; } ensures the presentation changes without the changes in the HTML document source, while keeping the actual HTML code short and simple. Style sheets are the preferred way to specify a document's presentation, offering flexibility with simplicity, and resulting in cleaner HTML code, thus ensuring your website would be both user oriented and search engine friendly. Optimized and valid HTML code plays important part in achieving website
relevancy, which is the ultimate goal in any search engine optimization
campaign. HTML Body Tags: Image
Tag & Alt Attribute >>
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
User Oriented Design & Ethical Website Marketing Strategies by Distinctia, 2006 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||
YOU ARE HERE!
