EASY TO FOLLOW WEBSITE PROMOTION GUIDES
Effective Website Promotion Is An Essential Part of
Your Overall Marketing Campaign
Distinctia's selection of concise, impartial and easy to use website
promotion guides is focused to the most effective generally accepted
website marketing strategies available to emarketers and website owners.
Don't Guess - Understand. Learn. Apply.
Our comprehensive website promotion guides and articles will help you
understand a wide range of the latest best-practice emarketing methods,
from web content development to email marketing to various SEM and SEO
techniques, and more - to successfully implement suggestions and ethically
boost your website traffic.
WHAT GOOD IS HAVING A WEBSITE
IF NO ONE EVER SEES IT?
People mistakenly believe that once a site goes online, the work is done.
In reality, that's when the website promotion work begins. There
are millions of websites online. Websites are valuable marketing tools
only if they are found. To bring visitors to a website it must be marketed
- or it will remain invisible.
Implement effective e-marketing strategies to ensure that your website
gains maximum long-term exposure across the Internet.
Effective Website Promotion >>
INTERNET IS A HUGE POTENTIAL MARKETPLACE
- The number of Internet users around the world surpassed 1,5 billion
(Internet
World Stats, 2009).
- 94% of American Internet users have bought online (Nielsen,
2008).
- Such a huge potential customer base should not be missed!
Gather market intelligence with timely insight into online marketing
research and surveys to make the right business decisions.
eMarketing Research Summary >>
SEARCH ENGINE USE CONTINUES
TO GROW
- One in two US Internet users use a search engine (Pew
Internet, 2008).
- Search engine results are the third most trusted source
(Forrester, December, 2008).
- Recession-proof search strategies: Search Marketing yields top
ROI (iMedia Connection,
2008).
Increase traffic, maximize sales, and enhance the value of your brand
with integrated search marketing strategy. Effective
Search Engine Marketing >>
TURN TO SEARCH ENGINE OPTIMIZATION
IN TOUGH MARKET CONDITIONS
- Searchers click organic (natural) results 60% to 80% of the
time (IBM Press, 2009).
- 80% of Google searchers click on natural listing (Google,
December, 2007).
- SEO is cost-effective, and delivers longer-term results that
support any search marketing campaign (eMarketer,
2009)
SEO best practices
focus on Search Friendly website design - NOT just Search Engine
Friendly design! Search Friendly website design includes both search
engine & user friendliness.
The primary goal of SEO is NOT just to rank high - but to rank
high exclusively for those terms that will generate qualified search engine
traffic, which converts into sales.
ALL search marketing surveys show the same: users prefer organic results
to paid search ads. Search friendly website design is a must.
SEO Best Practice Guide >>
GAIN A COMPETITIVE ADVANTAGE THROUGH A USER FRIENDLY WEBSITE
- In difficult financial times, user friendly interface has an
even greater impact on the shopping process (J.D.
Power, 2009).
- The more useful a website is, the more traffic it is
likely to drive (JD Power, 2009).
- Websites that create positive user experience - capture
the customer loyalty (Nielsen, 2008).
Website Interface must communicate to both search
engines and site visitors alike! SEO best practice approach
handles Website Information Architecture and User Friendly Interface as
"the most important building block of SEO" - positive user
experience is a crucial part of effective SEO (Shari
Thurow, ClickZ, 2004, 2006, Search Engine Land, 2008, 2009).
Compelling user experiences are more efficient, more effective, and
more desirable - they deliver greater and long-term business value
(Intel Corporation, 2006). User
Friendly Website Interface >>
UNDERSTAND THE SEARCH MARKETING TERMINOLOGY WITH EASE
SEM and SEO professionals often use their industry jargon and specific
interpretations of words. People outside the industry do not understand
or may understand it quite differently - even the designers and information
architects sometimes don't use the same common vocabulary as SEO/SEM experts.
Distinctia's up to date selection of the most common terms used in Search
Engine Marketing is focused to the most effective and generally accepted
explanations, useful to both emarketers and website owners.
Even if you don't intend to handle search engine optimization yourself
and contract the work to others - some basic familiarity with Search
terminology is important!
Search Marketing Jargon
Glossary >>
BUILD SUCCESS INTO YOUR eMARKETING STRATEGY
- Do it Right The First Time - with Integrated Approach to User
& Search Friendly Website Interface Design & Marketing!
- Learn & Gain personal advantages from first doing it wrong
- with Integrated Approach to Redesign & Marketing.
- Build success into your website & eMarketing strategy!
Let us show you how!
Take a full advantage of the Internet! Integrated Approach to
User & Search Friendly Website Interface & Marketing IS the
key to achieving a successful, both short and long-term results! Integrated
eMarketing Strategies >>
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