EFFECTIVE WEBSITE PROMOTION & ONLINE MARKETING STRATEGIES
Effective Website Marketing Is An Essential Part of
Your Overall Marketing Campaign
Latest statistics reveal that there are 719 million worldwide Internet
users. Independent researches show that the US is still the
world's online leader, with over 186 million Internet users. Such
a huge potential customer base should not be missed!
Online marketing should be an integral and important
part of an overall marketing campaign if it's going to be effective.
Each and every objective of an offline marketing campaign can be accomplished
with a successful online website marketing campaign. In fact, implementing
e-marketing strategies has major advantages over offline marketing:
- website marketing solution is considerably less expensive;
- e-marketing strategies are not limited in reach;
- website marketing strategies have a high degree of measurability;
- Internet website marketing has unique interactive nature.
The simplest definition of Online marketing / e-Marketing
/ Internet marketing is marketing that utilizes the Internet, which includes
using e-mail and the World Wide Web. Similar to offline marketing,
e-marketing includes various strategies and techniques, such as: search
engine marketing, banner advertising, e-mail marketing, e-zine advertising,
affiliate marketing, viral marketing, online press releases, reciprocal
links, newsgroups and mailing list postings, online promotions, etc.
e- Marketing Basics >>
Implementing effective e-marketing strategies ensures
that a websites gains maximum long-term exposure across the Web. The
significance of their implementation becomes obvious if you are familiar
with latest findings :
- online exposure influences direct online purchasing - 93%
of American Internet users have bought online;
- online presence significantly impacts offline purchasing -
offline purchases 50% greater than direct online spending are
Internet induced;
- 1 out of 4 US consumers changed their branding perceptions based
on online information. e-Marketing
Research & Statistics >>
ONE IN THREE AMERICANS USE A SEARCH ENGINE
Search Engine Marketing (SEM) plays a substantial
role in online website marketing. Many visitors access your website
by using their bookmarks/favorites or by typing the URL into the browser
address field. But, in order to bookmark a site, your visitor has to know
about it first, and with millions of websites on the Internet it's not
an easy task. Very often it happens through a Search Engine.
Search Engines are tools people use to search the Internet
for products, services, or other information:
- one in three Americans use a search engine;
- 76% of over 180 million US Internet users are utilizing the
major search engines and directories;
- online spending rise 35% in 2003 - a record $18.5 billion during
the 2003 holiday season.
(Goldman, Sachs & Co., Harris Interactive®, and Nielsen//NetRatings)
Search engine marketing ensures your website is found by those that are
looking for your products and services across the search engines and directories.
The most important objective of Internet marketing is
to get your website recognized by the Search Engines. Search
Engine Marketing Basic >>
MAJOR SEARCH ENGINE POSITIONING
A vital part of an effective marketing campaign is positioning the
product in suitable locations - in front of potential customers. For
offline marketing campaigns it would be in several stores where this kind
of product is typically purchased. Obviously, the same objective should
be applied for a successful website marketing solution - positioning the
product high in several search engine listings. Search
engine submitting and website positioning strategy are among most important
parts of successful online marketing campaign.
Nowadays, the significance of successfully marketing your product
or service almost equals the significance of its quality. Your product
or service might be remarkable, and your website or online store might
be state-of-the-art, but if it is not indexed by the major search engines,
or can't be found on search engines, your sales would be exactly the same
as if you had a store on an uninhabited island. 56% of Internet users
don't bother looking through more than two pages of results on search
engines, according to new Internet surveys.
Professional manual search engine submitting and web
site positioning strategy should be utilized on Major search engines and
directories. There are many search engines, directories
or portals on the Internet. Submitting and positioning the website with
your product/service high on all of them would be rather useless effort.
According to new research, the top four search engines account for
more than 90 percent of search engine referrals. Search engine submitting
and web site positioning strategy should be carried out on major search
engines and directories. Submitting
and Positioning Strategy on Major Search Engines >>
Successful website marketing strategies, beside influencing particular
products or services, improve visibility, positioning, and branding of
the company as a whole. Remember that 1 out of 4 US consumers changed
their minds about shopping brands, and 50% more consumers bought offline
as a result of online information!
SEARCH ENGINE OPTIMIZATION
Search engine submitting and web site positioning are
integral and important parts of overall online marketing campaigns, but
without expert search engine optimization your website might still be
invisible to your potential customers.
Ethical search engine optimization is the practice of creating a website
in a manner that allows it to be properly read, indexed and ranked by
search engines, while ensuring it's also user oriented. Various user and
search engine friendly techniques, including analysis of popular keyphrases
and website content optimization, are utilized to maximize the chances
to obtain top natural / organic listings. Search
Engine Optimization >>
The primary objective of expert search engine optimization, web site
positioning strategy and overall search engine marketing campaign is not
only to get extraordinary amounts of new and targeted traffic to a website,
but also to make the potential customers stick around, and come back often.
USER ORIENTED WEBSITE INTERFACE
Along with popular search terms and useful content,
organization of your website content, navigation, website copywriting,
and design are also an integral part of search engine optimization.
Well designed, easily navigable site, with logically organized content
and persuasive copywriting could make the users stay there, thus significantly
contributing to a successful website. User
Oriented Website Interface: Information Architecture >>
Effective Integral Website Marketing Solution Based
on Ethical Internet Marketing Methods MUST BE USER ORIENTED - NOT SEARCH
ENGINE ORIENTED! When done right, "Search Engine Marketing
is both an art and science."(Danny Sullivan, search engine marketing
guru)
SEARCH ENGINE JARGON GLOSSARY
The usage of the terms Search Engine Optimization and Search Engine Promotion
is not completely appropriate. Their meaning is incomplete or too narrow.
The actual meaning is to optimize the content of the website to be more
informational and useful, better organized, easier to navigate, and easier
to find by the potential customers, using the search engines as a tool
to navigate the Web. Search
Engine Jargon Glossary >>
Although the significance of successfully online marketing of your product
or service almost equals the significance of its quality nowadays, the
other half is still the actual quality of your product or service itself.
While the traffic can obviously be delivered and retained on the website
by effective search engine promotion, your product or service, its features
and benefits, will still be the crucial factor for making a sale. So,
beside quality search engine promotion, all other important factors, and
particularly the quality of products/services that you offer and the quality
of your customer service, determine the success of your website. However
high your search engine rankings might be, if the quality of your products
or services and level of customer service are not satisfactory, there
would be no actual increase in sales, no matter how high and targeted
the traffic is.
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