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MAJOR SEARCH ENGINE POSITIONING

Manual Major Search Engine Submitting & Search Engine Positioning Are Important Parts of Overall Search Engine Marketing Campaigns

The most important objective of online marketing and promotion is to get your website recognized by the search engines, so the potential customers can actually find the website. Therefore, search engine submitting and positioning is the necessary part of any successful online marketing campaign.

There are many search engines, directories or portals on the Internet, and submitting and positioning high on all of them would be a useless effort, especially considering that the top four search engines, Google, Yahoo, MSN and AOL account for more than 90 percent of search engine referrals. Search engine submitting and search engine positioning should be carried out on major search engines and directories only.

It's obvious that the main goal should be the top four search engines mentioned above: Google, Yahoo, MSN and AOL. But, you should also know that many of the search engines results intertwine. Many major search engines run their own search engine sites,
but their results are also powered by other search providers. So, both AOL and Yahoo are currently powered by Google. MSN has it's own results but utilizes Inktomi and LookSmart base as well.

Also some of them has free submitting, such as Google, others are pay-per-spidering search engines, such as Teoma, while some use pay-per-click method for indexing, like LookSmart and Overture.

It's not so complicated as it looks at the beginning. There are many useful links on this topic, but our search engine chart provide all necessary data on major search engine relationships, along with other useful major search engine information. Search Engine Relationship Chart >>

How high should your search engine positioning be? According to the Internet surveys, 56 percent of Internet users look through first two pages of results on major search engines. iProspect's Search Engine Branding Survey found that the numbers drop significantly for every page thereafter: first three pages (10.3 percent) and more than three pages (8.7 percent). Search Engine Research >>

Submissions to major search engines should be manual. There are very few if any search engines that allow automated submissions. Also, many search engines charge for admission. Therefore, it is not wise to use automated submission companies or services, which usually utilize machine-driven submissions, and focus on the number of search engines to submit your site to.

Not only that submission obviously have to be automated, but they actually can't submit your site to 100 or 1000 search engines as they claim, simply put, because they don't exist. Most of the 'engines' they offer to submit your website to are so called Free For All (FFA) sites.

FFA sites allows you to submit free, but they are just long pages with various sites with very different thematic and line of work. Also there is hardly any traffic from FFA sites, and even if there would be some, it would not be targeted traffic, suitable for specific product or service. They might also collect e-mail addresses, and linking to them is considered spam on most search engines. Submitting to FFA lists should be avoided!

Manual major search engine submitting and search engine positioning are important parts of overall search engine marketing campaigns, but without search engine optimization your website might rank high for all the wrong terms on search engines, thus still being invisible to your potential customers. Search Engine Optimization Basics >>

User Oriented Design & Ethical Website Marketing Strategies by Distinctia, 2006