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SEARCH ENGINE MARKETING
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MAJOR SEARCH ENGINE & DIRECTORY RELATIONSHIPSFind Out Who Powers Whom Among Major Search EnginesMany among major search engines run their own search engine sites, but their results are also powered by other search providers, who might have their own search engine sites as well. The major search engine chart below explains who powers whom. Other useful information on specific search engine are also included. Manual major search engine submitting and search engine positioning are important parts of overall search engine marketing campaigns, but without search engine optimization your website might rank high for all the wrong terms on search engines, thus still being invisible to your potential customers. Search Engine Optimization >> comScore Search Engine Rankings
Google is the leading search engine, but most people use others, too. A survey by Forrester Research
reveals that marketers should concentrate on more than just Google, and
that they can actually target specific users on different types of search
engines - as users may turn to different search engines for specific types
of content. While consumers said Google was best for finding Web sites
and information on a specific topic, they chose Microsoft and Yahoo as
more effective for finding news, finance and media content.
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User Oriented Design & Ethical Website Marketing Strategies by Distinctia, 2003 |
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