HOME

design element
 
design element

SEARCH ENGINE MARKETING pointerMajor Search Engine Relationship pointerYOU ARE HERE!

design element design element
design element design element

EFFECTIVE ETHICAL INTEGRAL SEARCH ENGINE MARKETING & OPTIMIZATION

design element

ONLINE MARKETING

design element

SEARCH ENGINE MARKETING (SEM)

design element

design element SEM Basics

design element

design element SEM Strategies

design element

design element Search Engine Positioning

design element

design element Major Search Engine Chart

design element

SEARCH ENGINE OPTIMIZATION (SEO)

design element

USER ORIENTED WEBSITE INTERFACE

design element

DISTINCTIA INFO

design element
design element
design element

SEARCH ENGINE JARGON GLOSSARY

design element

SITE MAP

design element

EFFECTIVE ETHICAL INTEGRAL SEARCH ENGINE MARKETING & OPTIMIZATION

design element

At Distinctia we take an integral approach to site design and development. Successful web sites are aesthetically pleasing to visitors, comfortable to people with disabilities and favorable to the search engines. We take pride in using strictly ethical marketing methods to achieve top placement across the major search engines.
Let us show you how!

design element design element

MAJOR SEARCH ENGINE & DIRECTORY RELATIONSHIPS

Find Out Who Powers Whom Among Major Search Engines

Many among major search engines run their own search engine sites, but their results are also powered by other search providers, who might have their own search engine sites as well. The major search engine chart below explains who powers whom. Other useful information on specific search engine are also included.

Manual major search engine submitting and search engine positioning are important parts of overall search engine marketing campaigns, but without search engine optimization your website might rank high for all the wrong terms on search engines, thus still being invisible to your potential customers. Search Engine Optimization >>

Search Engine / Directory

Information

Google

Engine. Crawler.
Directory powered by Open Directory Project (ODP).
Free submissions.
Paid results through Google Ads results.
Froogle, in Beta release, lists online stores products.
Provides listings for Main search results to Netscape, AOL, Iwon, Infospace, HotBot, Excite, Go.com, and more.
Provides paid results to AOL, Ask Jeeves, Teoma, Iwon, Excite, About, and AdSense Advertising Network.

Yahoo is an investor.

Yahoo!

* Inktomi database is now the Yahoo Search Engine!

Directory/Portal. Engine. Crawler.
Engine powered by Yahoo!.
Paid and free submissions (currently includes Inktomi's results till April).
Paid results from Overture.
Results show paid submissions first.
Provides main results to HotBot, Excite, Go.com, MSN, Excite, Infospace, About, and backup results to LookSmart, and Overture.
Directory powered by Yahoo!.
Paid and a few free submissions in Directory.
Human editors.


Owns Inktomi and Overture (thus AltaVista & AllTheWeb).

MSN Search

* Inktomi database is now the Yahoo Search Engine!

Portal.
Human editors.
Paid results from Overture.
Main results from Inktomi / Yahoo.
Results show paid submissions first.

AOL Search

Portal. Crawler.
Engine powered by Google.
Directory powered by Open Directory Project.
Paid results from Google Ads results.
Results show paid submissions first.

Open Directory Project

Directory.
Free submissions.
Human editors.
Powers directory results for Google, AOL, Yahoo!, AlltheWeb, Lycos, Netscape Search Directory.

Owned by AOL.

AskJeeves

Engine. Crawler.
Paid results from Google Ads.
Directory powered by Open Directory Project.
Powered by Teoma.
Paid submissions.
Results show paid submissions first.
Powers Infospace, Metacrawler, Webcrawler, Dogpile, HotBot and Excite.

Owns Direct Hit and Teoma.

Teoma

Engine. Crawler.
Paid submissions.
Paid results from Google Ads.
Directory powered by Open Directory Project.
Powers Ask Jeeves, Hot Bot, Infospace, Metacrawler, Webcrawler, Dogpile and Excite.

Owned by AskJeeves.

LookSmart

Directory/Portal.
Paid submissions.
Human editors.
Changed from a directory to a pay-per-click service.
Results NOT based on highest bidder.
Top position depends on listing optimization.
Main results from Wisenut.
Powers Excite, Lycos, Infospace, CNN, Juno, and more.

Owns Wisenut.
Owns Zeal - human powered directory.

Wisenut

Engine. Crawler.

Owned by LookSmart Directory.

AltaVista

Portal. Crawler.
Paid and free submissions.
Directory powered by ODP.
Paid results from AltaVista and Overture.
Results show paid submissions first.
Powers Excite.

Owned by Overture / Yahoo.

AllTheWeb (FAST)

Engine. Crawler.
Paid results from Overture.
Directory results powered by ODP.
Paid and free submissions.
Results show paid submissions first.
Powers All The Web, Lycos, HotBot, Excite, Infospace, Dogpile, Terra.com and WebCrawler

Owned by Overture / Yahoo.

Lycos

Portal. Crawler.
Paid and free submissions.
Engine powered by AlltheWeb.
Directory results powered by ODP and Looksmart.
Paid results from Lycos InSite Adbuyer program (powered by FindWhat).
Results show paid submissions first.

Hotbot

Portal.
No submissions.
Offers simple and fast comparison searching to Google, FAST, Teoma, and Inktomi.
Main results from Lycos, Inktomi, Fast, Google, AskJeeves/Teoma.
Paid results from Lycos.
Directory powered by ODP.

Owned by Lycos.

Netscape Search

Portal. Crawler.
Engine powered by Google.
Directory powered by Open Directory Project.
Paid results from Google Ads.
Results show paid submissions first.

Iwon

Portal.
Engine powered by Google.
Directory powered by Open Directory Project.
Paid results from Google.
Results show paid submissions first.

Excite

Portal.
Main results from Yahoo, Google, AskJeeves/Teoma, AltaVista, FindWhat.
Backup results from Inktomi and Fast.
Paid results from Overture, Google, FindWhat, About, and more.
Directory powered by Open Directory Project and About.
Results from many portals.
Powers WebCrawler, NBCi & Metacrawler.

Owned by InfoSpace.

Overture

Engine. PPC (Pay Per Click).
Results based on highest bidder.
Paid submissions.
Backup results from Inktomi.
Results fed to Yahoo!, MSN, AltaVista, Lycos, AllTheWeb, Infospace, Excite, Gator.

Owned by Yahoo.

FindWhat

Engine. PPC (Pay Per Click).
Results based on highest bidder.
Paid submissions.
Provides paid results to UCmore.com, CNet's Search.com, Infospace, NBCI, Mamma, Metacrawler, Excite, Lycos.

Inktomi

* Inktomi database is now the Yahoo Search Engine!

Engine. Crawler.
Provides main results to HotBot and backup results to MSN, LookSmart, and Overture. Excite, Infospace, About.

What was thewhich currently provides results for:

Owned by Yahoo.

InfoSpace

Meta Search Engine.
Provides results to DogPile, Excite, NBCi, Metacrawler & Webcrawler.

design element

design element HOME design element ONLINE MARKETING design element SEARCH ENGINE MARKETING (SEM) design element
design element SEARCH ENGINE OPTIMIZATION (SEO) design element USER ORIENTED WEBSITE INTERFACE design element
design element ABOUT US design element CONTACT US design element SITE MAP design element SEARCH ENGINE JARGON GLOSSARY design element

design element
design element
design element
design element design element
design element design element  

User Oriented Design & Ethical Website Marketing Strategies by Distinctia, 2003

Valid HTML 4.01! Valid CSS!