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SEARCH ENGINE MARKETING pointerMajor Search Engine Relationship pointerYOU ARE HERE!

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EFFECTIVE ETHICAL INTEGRAL SEARCH ENGINE MARKETING & OPTIMIZATION

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ONLINE MARKETING

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SEARCH ENGINE MARKETING (SEM)

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design element SEM Basics

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design element SEM Strategies

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design element Search Engine Positioning

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design element Major Search Engine Chart

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SEARCH ENGINE OPTIMIZATION (SEO)

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USER ORIENTED WEBSITE INTERFACE

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DISTINCTIA INFO

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SEARCH ENGINE JARGON GLOSSARY

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SITE MAP

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EFFECTIVE ETHICAL INTEGRAL SEARCH ENGINE MARKETING & OPTIMIZATION

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At Distinctia we take an integral approach to site design and development. Successful web sites are aesthetically pleasing to visitors, comfortable to people with disabilities and favorable to the search engines. We take pride in using strictly ethical marketing methods to achieve top placement across the major search engines.
Let us show you how!

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MAJOR SEARCH ENGINE & DIRECTORY RELATIONSHIPS

Find Out Who Powers Whom Among Major Search Engines

Many among major search engines run their own search engine sites, but their results are also powered by other search providers, who might have their own search engine sites as well. The major search engine chart below explains who powers whom. Other useful information on specific search engine are also included.

Manual major search engine submitting and search engine positioning are important parts of overall search engine marketing campaigns, but without search engine optimization your website might rank high for all the wrong terms on search engines, thus still being invisible to your potential customers. Search Engine Optimization >>

comScore Search Engine Rankings

comScore Core Search Report
June 2009
Total U.S. – Home/Work/University Locations

Core Search Entity

Share of Searches (%)

Google Sites

65.0

Yahoo! Sites

19.6

Microsoft Sites

8.4

Ask Network

3.9

AOL LLC

3.1

Total Core Search

100.0

Note that, according to comScore, Microsoft continues to increase its position in the search market, after introducing its new search engine, Bing.

Google is the leading search engine, but most people use others, too.
A survey by Forrester Research reveals that marketers should concentrate on more than just Google, and that they can actually target specific users on different types of search engines - as users may turn to different search engines for specific types of content. While consumers said Google was best for finding Web sites and information on a specific topic, they chose Microsoft and Yahoo as more effective for finding news, finance and media content.

Major Search Engine Relationships

Search
Engine

Type

Web Search
Results

Sponsored
(Paid)
Results

Directory Results

Google

Crawler

Google

Google

Open Directory

Yahoo!

Crawler

Yahoo

Yahoo

Yahoo

Bing
(MSN)

Crawler

Microsoft

Microsoft

 

AskJeeves

Crawler

Ask

Ask

 

AOL Search

Crawler

Google

Google

 

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Open Directory
Project

Directory

Open
Directory

 

Open Directory

Netscape Search

Crawler

Google

Google

 

AltaVista

Crawler

Yahoo

Yahoo

Yahoo

AllTheWeb

Crawler

Yahoo

Yahoo

 

Lycos

Crawler

Ask

Ask

 

Hotbot

Crawler

Ask

Ask

 


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User Oriented Design & Ethical Website Marketing Strategies by Distinctia, 2003

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