Free Search Engine Tutorials Site Map YOU ARE HERE!

FREE SEARCH ENGINE TUTORIALS SITE MAP

Effective Website Marketing MUST Be User Oriented!

ONLINE MARKETING

Effective Website Promotion - Latest statistics reveal that there are 719 million worldwide Internet users. Independent researches show that the US is still the world's online leader, with over 186 million Internet users>. Such a huge potential customer base should not be missed!

Online Marketing Research - As expert website marketing involve continual research, learning, and utilizing that knowledge, timely insight into online marketing research and statistics is valuable element of your overall marketing campaign. Did you know that ONE IN THREE AMERICANS USE A SEARCH ENGINE?

Internet Marketing Basics - The simplest definition of Online marketing / e-Marketing / Internet marketing is marketing that utilizes the Internet, which includes using e-mail and the World Wide Web. Implementing effective e-marketing strategies ensures that a websites gains maximum long-term exposure across the Web.

e-Marketing Strategies - Implementing effective e-marketing strategies ensures that a websites gains maximum long-term exposure across the Web. The effects of various e-marketing strategies and techniques differ, but combining most of them gives the optimal long term results.

SEARCH ENGINE MARKETING (SEM)

SEM Basics - 80% of over 160 million Internet users are utilizing the search engines as a search tool to find products, services, or other information on the Internet. The most important objective of online marketing and promotion is to get your website recognized by the search engines, so the potential customers can actually find it.

SEM Strategies - An integrated approach to search engine marketing is the most effective way to achieve the best ROI. Generally, it is considered that there are two specific areas of website marketing: search engine optimization and search engine advertising.

Major Search Engine Positioning - Vital part of effective marketing campaign is positioning the product in suitable locations - in front of potential customers. For offline marketing campaign it would be in several stores where this kind of product is typically purchased. Obviously, the same objective should be applied for a successful online marketing campaign - positioning the product high in several search engine listings.

Major Search Engine Chart - Many among major search engines run their own search engine sites, but their results are also powered by other search providers, who might have their own search engine sites as well. The major search engine chart explains who powers whom. Other useful information on specific search engine are also included.

SEARCH ENGINE OPTIMIZATION (SEO)

SEO Basics - Search engine optimization (SEO) is the process of making a website search engine friendly, but without making it user friendly as well, all the efforts would be in vain. SEO is a substantial form of search engine marketing (SEM).

Ethical SEO Strategies - Expert search engine optimization, based on ethical marketing strategies, ensures long term results, obtaining and retaining qualified traffic, branding and generating the highest return on investment (ROI) of all online marketing strategies.

HTML Code Validation - Clean and valid HTML code, decreases the likelihood of having users experience problems when viewing your website. At the same time, avoiding HTML errors, optimizing and validating HTML code to the W3C standards make file sizes smaller and more easily understood by search engine spiders, thus making you website easier to index.

HTML Structure & Style Sheets - Every HTML document must have a specific HTML structure, comprising of HEAD and BODY element. All HTML elements are defined using HTML tags that tell the Web browser how to display the page. Style sheets are utilized to override the HTML's stylistic limitations. Utilizing style sheets is both user and search engine friendly technique.

Basic HTML Body Tags - The purpose of the BODY element of a HTML document is to define the actual visible document's content. BODY element - Visible Copy - Body text is considered essential for search engine optimization /marketing and targeted traffic. The most important HTML tags are tags that define headings, paragraphs and line brakes.

Image Tag & Alt Attribute - The IMG tag is used to embed image in the current document. To display an image on a webpage, the Src attribute must be used, providing the image source (URL to the location where the image is stored). The Alt attribute provides an alternate text that pops up when you place your cursor over an image.

Hyperlinks - Anchor Tag - HTML uses hyperlinks to create a link to other resources on the Internet: another HTML page, the same HTML page, an image, a sound file, a movie, etc. Using Title attribute in Name and Anchor (A HREF and A NAME) tags is an important usability issue. If optimized with targeted keyphrases, the link title is also considered helpful for search engine optimization / marketing.

Table Tags - Tables are defined with the TABLE tag. Each table may have an associated Caption element that provides a short description of the table's purpose. Captions are often inadequate from the perspective of people relying on non-visual user agents. A longer description with additional information may also be provided via the Summary attribute of the TABLE element.

Meta Tags Tutorial - Along with optimizing visible copy, optimizing webpage META Tags is also necessary, but the key to successful marketing is NOT your META Tags or other invisible text but visible website copy.

Website Design, & Usability - Along with suitable search terms and useful content, skillful website copywriting, appropriate website design and website usability are also integral part of search engine optimization. Well designed, easily navigable site, as well as persuasive copywriting could make the users stay there, thus significantly contributing to a successful website.

USER ORIENTED WEBSITE INTERFACE

Information Design & Usability - User-oriented or user-centerd design focuses on the person, and incorporate both usefulness and usability. While usefulness refers to fulfilling a user's need, usability refers to the ease of use. Website usability and information architecture are complementary disciplines, and their impact on the user-oriented website design is crucial. But, it's NOT enough. If a website is not usefull - relevant content-rich, it can NOT fulfil users' needs.

Graphic Design - "The fundamental activity that the Web was designed for is Reading.
For the majority of websites, what web design is NOT is graphic- or visually-driven design. Quality web design is driven by information architecture design principles. Graphic design should support these principles."

Organizing Content - The objectives of content assessment and organization are to gather a list of the necessary content and to organize that content relative to your audience's needs. The ultimate goal of information architecture design is to structure website content in an efficient and intuitive manner, so that it meets user's needs - to be understandable and easy to find and use.

Layout & Mental Map - Don't be creative in your layout - be original in your content! Simple, conventional and consistent website layout increase usability. Original and worthy content increase usefulness.

Website Navigation - The basic purpose of website navigation is to assists the users in finding and managing information in the site. Website navigational systems are composed of sets of hyperlinks that link related pages to each other. Navigation has got an important place in website architecture.

Text Structuring - The underlying activity on the Web is reading. "The first and best chance to engage the reader is through text." The needs and expectations of audience are quite different online and in print. Compared to print format, the Web is a fast medium, concentration lasts shorter, and users get impatient. Website text should facilitate readability, scanning and comprehension.

Website Credibility - Gaining credibility is extremely important issue to consider when organizing and designing your website content. With impersonal nature of the Internet, it's natural that people are skeptical when it comes to online business. That's why it's very important to create a level of trust.

Content-rich Website - Research shows that users are most frustrated if not being able to find specific information. Website copy provides information that determinate if a user would investigate further or leave, purchase or abandon the sail, come back or not. Regardless of how well structured and easily navigable a website is, if it's not useful - it won't be successful.

Be Distinct - Your ultimate goal is to develop your Unique Selling Proposition so that you would stand out from the crowd of competitors, and it would be weird if potential customers do business with anyone but you. You need to find significant features in your products and services, turn them into benefits, and communicate the benefits to your users.

Website Copywriting - You've found significant features in your products and services, and turned them into benefits. You've identified and developed your USP. It's potentially a winning combination. You still have to successfully communicate your distinctiveness to your prospects.

Wrapping It All Up - Make pages for users, not for search engines (Google Quality Guidelines). It's also the basic principle of user-oriented website interface. The same is true for the best practices in website marketing across the search engines. Search engine optimization is NOT an exception.

DISTINCTIA INFO

About Us - We understand the importance of creating successful web sites, or redeveloping them, to become content-rich, easy to use and visually-appealing to visitors, while maintaining search-engine friendly standards. Our distinctive integral approach to website development and marketing sets us apart from our competitors: it's proffesional. ethical and economical!

Contact Us - Distinctia LLC Contact Information.

Search Engine Jargon Glossary - Search Engine Jargon often used on the Internet sometimes include more than obvious or has more than one meaning.

User Oriented Design & Ethical Website Marketing Strategies by Distinctia, 2006