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ONLINE MARKETING
> SEARCH ENGINE MARKETING >
SEARCH ENGINE OPTIMIZATION |
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HTML CODE OPTIMIZATION & VALIDATION: META TAGS TUTORIALMETA Tags Are Important Both for Your Visitors and Search Engine IndexingThe document HEAD element contains general machine-readable information about the current document (e.g. title, description, a list of keywords, author, expiration date, etc.) that is relevant to browsers or search engines indexing, and other data that is NOT considered document content. General information in the HEAD element is also called meta-information. Meta means "information about". User agents/browsers generally do not render elements that appear in the HEAD as content. Every HTML document must have a TITLE element in the HEAD section, which identify the contents of a document. TITLES should be context-rich, as users often consult it out of context. Only one TITLE element is required per document (using more would be spam). Meta data are presented through the META elements. Note that the TITLE element also handles a kind of meta data, therefore is often discussed along with other META tags, although it's actually separate and obligatory. IMPROVING USER & SEARCH ENGINE ORIENTATION THROUGH META DATA Head section is very important to search engines. They use TITLE and META elements to improve the quality of their search results. The TITLE is presented to the searcher as a link to your website, in response to a search query in most search engine results, and the META Description tag often appears right under the TITLE in search engine results, and should motivate people to visit your website. Also, skillfully written TITLE and META Description tag could be used for submitting to search engine directories. Thus, META tags should be treated as important website usability issue. On the other hand, the content of META tags has some weight with most search engines, and might help your website rank higher if optimized for target phrases. Note that it is not nearly enough to obtain high rankings, as there are many more influencing factors included in search engine algorithms. Also, the most important SEO principle is to use these tags properly, optimize them logically and sparingly, and NEVER spam the search engines. Meta tags optimization incorporates user friendly techniques that will improve usability of your website. Improve Website Usability While Optimizing META Tags >> TITLE ELEMENT Your TITLE is the first element search engines use when indexing your page. The TITLE is presented to the searcher in most search engine results as a link to your website, in response to a search query. Writing keyword rich TITLE, usually consisting of 4 to 10 words maximum (60-80 characters), relevant to the content on your webpage, improve your website search engine positioning. A separate TITLE for each page of your website should be developed. The TITLE is the most important element in your HEAD section! <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN" META DESCRIPTION TAG META Description tag is used to describe your web site in search engine
query results, so it should be a short summary of a webpage, highly informative
and relative to the content of the page. The content of the Description
tag should motivate people to visit your website. The META description
usually consists of no more than 150 characters including spaces. Description
tag is equally important for your website indexing by search engines.
If there is no Description tag engines show the first words in a BODY
section of your document and index them as a description. Instead of your TITLE tag & META Description tag, major directories, such as Yahoo, ODP (Open Directory Project), Zeal (LookSmart directory), etc. show the TITLE and Description that you entered on their manual submission form, later modified by their editors. But, if your webpage TITLE and META Description are informative and relative to the content of the page you might use them on major directories' submission forms. <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN" META KEYWORDS TAG META Keywords tag used to be one of the most important areas for website optimization, but it was abused so much in the past that it lost its significance for search engine optimization completely. META Keywords tag should show the list of your targeted keyword phrases, and the keywords MUST be relevant to the content on your website. Although there is a maximum of 744 characters for a Keyword tag, it's not useful to enter so many. Even if you are just entering similar phrases and not trying to spam search engines, it might seem to spiders that you do, so it's not smart to use too many keywords. META Keywords tag could be used reversibly, helping the search engine spider in detecting spam, so don't even think about using it for that purpose. Keyword stuffing anywhere on the website is against most search engine rules, and keyword stuffing in Keyword tag is extremely easy to detect. <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN" Optimizing META data with targeted phrases is useful, but the key to successful search engine optimization / marketing is NOT optimizing your META tags or other invisible text, but optimizing your BODY content, visible to your website users, along with validating the complete website HTML code. Body Element & Basic Body Tags >>
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User Oriented Design & Ethical Website Marketing Strategies by Distinctia, 2006 |
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